Creation of a creative communication strategy for Wallbox's first Super Bowl campaign, aimed at impacting the North American market and establishing a strong brand presence. The campaign, centered on the idea of "embracing electricity," promoted a broader shift towards sustainability.

 

Results: The three-phase Super Bowl campaign exceeded expectations, generating historic website traffic and tripling search engagement compared to other brands. The prime-time TV ad garnered 104 million views, while synergistic efforts across TV, digital, and social media maximized reach and consideration. The PR strategy also achieved impressive results,reaching 7.5 billion impressions.

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