top of page

About me

I focus on defining strategic visions that are based on creative thinking and business growth. I build 3.0 brands that generate human points of views and make the lives of people and the world we live in a better place. Innovative brands that put technology at the service of people and that create creative communities that want to participate. 

For more than 15 years I have been a strategic partner of the leading advertising agencies, brand consultancies and research companies at an international level, such as C14 / DDB, Kantar Added Value Group and Ipsos ASI London, among others. I have worked as Director of Creative Strategy and created 3.0 brands for VW-Audi group, for several lifestyle icons such as Levi's, Dolce & Gabanna Men and Jack Daniel's.

Recently I have created the strategic direction for the first Super Bowl campaign of the electric chargers brand Wallbox.

I transform traditional structures into collaborative and innovative ways of working and invest in the creative talent of teams. I believe in heart counts and I prioritize people to have the best results. Fun, inspiration and teamwork are my mantras every day.

My passion is also training and this has led me to share my knowledge in several universities and creative schools in the last 10 years, such as in the master's programs of the Barcelona School of Management (BSM), part of the Universitat Pompeu Fabra or in branding sessions for Durham University in England and at the Brother creative school in Barcelona.

WhatsApp Image 2022-06-29 at 6.10.59 PM.jpeg
bottom of page